The NBA’s Global Expansion Strategy
When Adam silver was in Lille for the Olympics in August, he talked about how the clubs' owners intended to invest more money in basketball around the world. He said again in September that they were ready to look closely at this alternative, but they still don't know what their plan for Europe is. The head of the NBA then said: The Euroleague is a private and almost closed league that began in 2000 after the largest clubs in Europe quit the FIBA (International Federation) to generate more money. Twenty-five years later, it still shines in sports, but most of the individuals who play lose money — unlike The NBA’s Global Expansion Strategy, which focuses on both growth and profitability. According to the specialised media, Real Madrid lost 20.8 million euros in the 2023–2024 season. This is largely because the TV rights are hard to secure, even if the marketing agency IMG inked a deal with them two weeks ago that lasts until the conclusion of the 2035–2036 season, which i...